Brand Development
Maydm (Non-Profit)
About this role:
Maydm is a non-profit technology company that provides girls and youth of color in grades 7-12 with skill-based training for the technology sector. I joined this startup early in the company's development, and was tasked with developing Maydm’s visual brand identity. During my time with them, I created Maydm's logo, brand guidelines and assets, promotional materials and redesigned their website.
Maydm’s design needed to target the technology sector, but I also felt that it was important for the branding to reflect the students. I chose purple, the color of ambition, creativity and independence. It’s also bright, playful and modern, like the brand itself.
“We envision a world where all students know that a career in STEM is possible
for them.”
-Winnie Karanja
NEXT
Unbridled